There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason...
Month: February 2024
VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed...
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner...
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Measurement Strife Nielsen just hit VideoAmp with a...
T-Mobile and Panay Films brought Zach Braff and Donald Faison back to the cul de sac for Super Bowl 58...
Email logins are like first-party data gold – but they aren’t easy to get. A startup called Bonbon, which officially launched...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Influencer marketing spending is poised to reach $ 7B in 2024, nearly tripling since 2019. Brands trying to cut through...
AUCKLAND, Today: Pepsi has launched a daring out-of-home campaign, nudging consumers to choose more than just an ‘tastes OK’ experience...