December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season

Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising makes it easy for brands to end up next to this content. An onslaught of AI-generated misinformation is only worsening the situation ahead of this year’s elections in the US and abroad. To equip advertisers […]

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