Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor’s pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay “Chip Strip” activation and unleashed actors/brand characters Dina and Mita on…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Bastion Shine strengthens team with new hires and a promotion
Graham Media and Nielsen Reach Multi-Year Agreement
Team expansion and leadership shift at Bastion Shine