November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Super Bowl Ad Impact Should Last More Than 30 to 60 Seconds

Claiming PepsiCo was everywhere during Super Bowl 58 would wildly understate matters. The company went to the Super Bowl host site in Las Vegas, turned the Luxor’s pyramid into a giant Doritos ad, let fans get married in a Cheetos chapel at its Frito-Lay “Chip Strip” activation and unleashed actors/brand characters Dina and Mita on…
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