Retail giant Walmart and marketplace Wayfair have both been investing in content creation to drive customer relationships and online sales. This has included creating short-form episodic romantic comedies while working with celebrities and influencers who share their favorite products to try out. Speaking during ADWEEK’s Commerceweek event, Sarah Henry, vice president and head of content,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Creator Marketing Platform ShopMy Raises $77.5 Million
NBC News Cuts 40 Employees as Part of Strategy Realignment