May 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Carhartt’s Resale Program’s Been Good for the Planet—and Good at Luring New Shoppers, Too

In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. “We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it…
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