December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Diageo Tests the Waters of the Apple Vision Pro With Don Julio Tequila

Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit….
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