No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024