November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Paramount and Innovid’s Interactive Super Bowl Spots Scored Big

No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are bringing interactive ads to both Paramount+ and Pluto TV to drive customer engagement on connected TVs, with the first Paramount+ spots airing…
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