Oceania appoints Pitchblack Partners

Retirement village operator Oceania has appointed Pitchblack Partners as its lead Strategic, Creative and Production partner, along with sister production company Jetblack.

Their appointment follows a competitive pitch process lead by consultant Jodi Williams.

Says Josh Moore, Pitchblack Principal Partner: “To be appointed by the Oceania team is a real privilege and opportunity. With a focus on reinvention of retirement living and aged care through innovation, Oceania is the most exciting brand in the category.

“We’re all going to be older one day and to know that we can have a hand in helping our parents’ generation and then in turn our generation, and the next, enjoy all our days on the planet is genuinely fulfilling.”

Says Sandra Daniel, GM Marketing and Communications Oceania, “Josh, Jono and the team at Pitchblack showed they have a real passion for our category and a clear understanding of where they want to take our brand. They already feel like they are an extension of our team which is important as we have big ambitions for 2024 and beyond.”

Says Anita Hawthorne – Group General Manager Sales and Services Oceania, “I’ve been impressed with the thinking I have seen from the Pitchblack Partners already and I’m excited to be working with an independent agency that clearly has a real interest in improving the life of Kiwis and their families as they age”.

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