For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic is officially cookieless, publishers are finally testing the Privacy Sandbox. And the results are not pretty. When publisher ad manager Mediavine did its Privacy Sandbox tests, latency skyrocketed and viewability plummeted, Yield from its ad […]
The post Privacy Sandbox Isn’t Passing The Test appeared first on AdExchanger.
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