Programmatic

Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe 

Spotify’s media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It’s a variation of Publicis Media’s “Power of One” model, which taps agency talent from across its media brands. The global advisory MediaSense kicked off the…
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