iProspect Expands Duties for Ferrero Group, Winning the US Market

Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero’s budget outside the U.S., this win solidifies iProspect’s place as Ferrero’s media agency of record. A source…
Adweek Feed