November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Overtime—on Pace to Generate $100 Million This Year—Inks NFL Partnership

Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old company. The Overtime portfolio now includes four proprietary sports leagues, their media rights partnerships, an arena in Atlanta and an apparel and licensing…
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