November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time

Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges of streaming profitability during CTV Connect in New York City.

The post Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time appeared first on AdExchanger.

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