Werk Agency partners with CubaDupa 2024, New Zealand’s leading free arts festival

WELLINGTON, Today: Werk Agency is jazzing up CubaDupa 2024 as the new brand partner, bringing a new twist to New Zealand’s top free arts fest. They’re all in with the Find Your Wild theme.

CubaDupa is all set for 23-24 March, transforming Wellington into an arts paradise. It’s the ultimate blend of music, art, and fun, showcasing the capital’s rich culture on Cuba Street.

Benjamin from Werk is stoked: “As a Cuba Street creative agency, it was the ultimate compliment to be selected as the new brand partner for CubaDupa – the world-class street festival that celebrates everything we love about this iconic, imaginative Wellington precinct.”

“As a Cuba Street creative agency, it was the ultimate compliment to be selected as the new brand partner for CubaDupa.”

He adds, “We wanted to lean into the idea of ‘hyper-reality’. With a blend of vivid, textural illustrations, familiar landmarks, and past festival photography, we aim to pay homage to the iconic Cuba Street sightline, the city’s core of art and culture. We’ve reimagined it as a wild concrete-jungle-meets-urban-garden, bursting with life.”

Drew James, the Festival Director said: “We are delighted to work with Werk Agency on the new branding look and feel for CubaDupa 2024. We love how the Werk team responded to our creative brief and engaged fully with the concept of Find Your Wild. Their location and passion for Cuba Street and CubaDupa makes this a vital and inspirational creative partnership.”

Marketing Director Emlou Lattimore highlights how Werk’s fresh ideas amplify the Find Your Wild theme. The festival’s comeback promises to engage audiences like never before.

Lastly, Werk is also contributing with ‘The Secret Garden’, an interactive piece inspired by Yayoi Kusama’s ‘Obliteration Room’, adding another layer of creativity to the vibrant festival atmosphere.