November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift’s The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second spot called “A Life in Sound” during the exclusive streaming event that kicked off today and allowed less…
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