November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad

In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $ 100,000, Pepsi is using “A.I.” to offer “the Answer(s),” in its DraftKings Zero Right Bracket Challenge. Well … sort of. In “A.I. Can Do That?,” basketball fans of a certain age will immediately get the joke…
Adweek Feed