November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

British Airways Tells a Sweet Coming-of-Age Story That Starts With a First Flight

British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning “A British Original” campaign with an emotional film about the power of travel throughout a person’s life. Directed by Emmy Award-winner Miles Jay, the minutelong spot shows a baby dozing off on her first flight. Her dreams tell the story of adventures she’ll…
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