Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC marketing is to bring on influencers or popular content creators as stakeholders, co-founders and/or backers of the brand. When celebrities invest in a company, it’s usually because they actually do believe in the product. Still, […]
The post Investors As Organic Fans; Netflix Weathers Its Password Crackdown appeared first on AdExchanger.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024