Programmatic

Streaming, Politics Star In Magna 2024 US Ad Forecast

If you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to $ 360 billion, excluding cyclical spending, according to a Magna forecast released Thursday. And when you add political campaigns and international […]

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