FTC Sets The Stage For The Future Of Enforcement

Far from Silicon Valley, in a lecture hall at George Washington University Law School on an overcast day in Washington, DC, the clouds are gathering for big tech. On Thursday, the Federal Trade Commission held the first in a series of public hearings running from now through November focused on a wide range of consumerContinue reading »

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The Voter Messaging Challenge

“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Ray Kingman, CEO at Semcasting. As the candidates, PACs and parties lean into the remaining 50-odd days before the midterm elections, media budgets are coming into focus for both television and digital. But a mixed adContinue reading »

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Political Ad Targeting Could Take A Hit In This New Era Of Data Privacy

“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Chris Nolan, founder at Spot-On. Regulations such as the EU’s General Data Protection Regulation and California’s Consumer Privacy Act have focused a spotlight on consumer data privacy. But there’s another conversation that needs to take placeContinue reading »

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Digital Advertising Upends Formula For How Political Parties Pick Winners And Losers

“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Ray Kingman, CEO at Semcasting. Political parties and their leadership pick winners and losers – when they legislate and, especially, in how they allocate resources to candidates running for office. The idea of picking winners andContinue reading »

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How Marketing Budgets Could Get Caught In The Crosshairs Of Trump’s Trade War

Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how. Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill. On the flip side,Continue reading »

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Facebook Political Controversies Prove Both Intractable And Manageable

It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment again as they did during the 2016 presidential election, said Nathaniel Gleicher, Facebook’s director of cybersecurity policy. Yet, despite the persistence of false news and misinformation on the platform and likely efforts by bad actorsContinue reading »

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Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors

Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections, as the social platforms try to forestall the malicious electoral interference they enabled during the 2016 election. Facebook began archiving electoral and issue-based ads in May, so any ad by an active candidate or featuringContinue reading »

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Local Races Are Key To Retaking The House, But Attribution For Political Ads Is Still MIA

“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Ray Kingman, CEO at Semcasting. Borrell Associates predicts the 2018 election cycle will be an $8.5 billion “advertising bonanza.” Given the temperature of the electorate this figure is likely to grow. Unfortunately, fallout from the CambridgeContinue reading »

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Facebook’s Political Advertising Overhaul Comes To The US

Facebook introduced its political advertising archive and updated transparency policies to the US on Thursday after testing them in other countries, including Canada, Britain and Kenya. Moving forward, all electoral and issue-based ads on Facebook or Instagram will be archived and will have a “paid for by” disclaimer, which prevents political advertisers from promoting contentContinue reading »

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The FTC Isn’t A Ghost Town Anymore. What’s Next?

Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when consumers are more aware – andContinue reading »

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