You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising,Read more
Digital media and advertising expertise is moving up the political campaign hierarchy. The most direct example is Brad Parscale, the Trump campaign’s director of digital in 2016, who was made campaign manager for the 2020 reelection effort. But digital advertising is now the largest media expenditure for every major campaign on both sides of the
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The programmatic advertising ecosystem is a mess – even its main architect agrees. In testimony before the Senate Judiciary Committee on Tuesday, Brian O’Kelley, founder and former CEO of AT&T-owned AppNexus, shared a three-pronged proposal for how he’d start to fix the tangled web he helped weave. First, give consumers control and transparency over their data.
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Remember Do Not Track? It’s back. Sen. Josh Hawley, R-MO, is reviving the decade old concept in proposed legislation that aims to let consumers opt out of online tracking beyond just browser-based activity. In its original form in 2011, Do Not Track (DNT) relied on voluntary participation from browsers to respect a consumer’s desire to
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Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday,
Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how her
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“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising. Today’s column is written by Ray Kingman, CEO at Semcasting. In 2008, it was the one-click political donation via email. In 2012, it was social media outreach. In 2016, it was fake news on Twitter and Facebook. Following every election, political