Facebook’s Political Advertising Overhaul Comes To The US

Facebook introduced its political advertising archive and updated transparency policies to the US on Thursday after testing them in other countries, including Canada, Britain and Kenya. Moving forward, all electoral and issue-based ads on Facebook or Instagram will be archived and will have a “paid for by” disclaimer, which prevents political advertisers from promoting contentContinue reading »

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The FTC Isn’t A Ghost Town Anymore. What’s Next?

Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when consumers are more aware – andContinue reading »

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Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts

Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin allowing only authorized advertisers to run electoral ads, which explicitly advocate for or against an active political candidate. But that authorization will now apply to any advertisers who want to run “issue ads”Continue reading »

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Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizingContinue reading »

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Despite Its Mystique, Cambridge Analytica Didn’t Offer Advertisers Anything Special

Cambridge Analytica was notorious long before its controversial use of Facebook data became news. But even before it defected from Ted Cruz’s presidential campaign to Donald Trump’s in 2016, the company was angling for marketing dollars. In September of that year, it had about 25 Fortune 500 businesses in its funnel, AdExchanger was told atContinue reading »

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Political Targeting In A Post-Cookie World

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“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Happy election season, everyone. I’ve got good news and bad news. The bad news is that many of those who enter the political advertising space rightContinue reading »

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How Digital Platforms Are Battening Down The Hatches On Political Ads

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When Facebook, Twitter and Google executives were summoned late last year to testify before Congress on political interference and advertising in the 2016 election, they were steadfast that they could manage the issue through ad policies and disclosures. Early bipartisan calls for legislation have mostly faded and, for now, self-regulation is the name of theContinue reading »

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A New Day Is About To Dawn At The FTC. What’s Next?

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The Federal Trade Commission will soon be populated by a completely fresh crop of appointees with no holdovers from the previous administration. It’s an irregular situation. But what it means for advertisers and for the commission’s future direction is still unclear. President Trump finally sent his nominations for four commissioners out of five to theContinue reading »

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Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On

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Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallowContinue reading »

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The FCC Just Voted To Kill Net Neutrality. What Does That Mean For Advertisers?

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Net neutrality is dead. But not without some high drama. In a 3–2 party-line vote Thursday, the Republican-majority Federal Communications Commission voted to repeal the Obama-era regs, which prohibit internet service providers like Verizon or Comcast from blocking, throttling or prioritizing content or from favoring their own media with better data or bandwidth. Moments beforeContinue reading »

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