A New Day Is About To Dawn At The FTC. What’s Next?

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The Federal Trade Commission will soon be populated by a completely fresh crop of appointees with no holdovers from the previous administration. It’s an irregular situation. But what it means for advertisers and for the commission’s future direction is still unclear. President Trump finally sent his nominations for four commissioners out of five to theContinue reading »

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Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On

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Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallowContinue reading »

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The FCC Just Voted To Kill Net Neutrality. What Does That Mean For Advertisers?

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Net neutrality is dead. But not without some high drama. In a 3–2 party-line vote Thursday, the Republican-majority Federal Communications Commission voted to repeal the Obama-era regs, which prohibit internet service providers like Verizon or Comcast from blocking, throttling or prioritizing content or from favoring their own media with better data or bandwidth. Moments beforeContinue reading »

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With Big Wins In Virginia, Democratic Campaign Tech Looks To Rebuild

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After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the Democratic National Committee (DNC) are hoping to scale the programs behind those successful bids to other state races in 2018. Many of the data and technology products used by candidates in Virginia were backed byContinue reading »

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Democrats, Left Behind Online, Push For More Digital Dollars

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A year ago, the Democratic Party data-driven ecosystem, a network of consultants, liberal digital media agencies and campaign tech vendors, was confident it would hold the White House, flip the Supreme Court and maybe even reclaim a Senate majority. Now, there is a sense of urgency as Democrats up and down ballots seek to reclaimContinue reading »

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Data-Driven Political Spending: A Sea Change Or Tidal Wave?

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In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP ofContinue reading »

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Ad Industry Petitions FCC To Jettison Its Privacy Rules

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Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’sContinue reading »

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YouTube Gained Political Ad Revenue This Year, ​But Lost Influence With Voters

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For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think the Google-owned video network remained the single largest platform for political video dollars (aside from TV networks), despite Facebook’s meteoric rise. “YouTube is the second most trafficked site in the US, so it played aContinue reading »

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What Does It Mean For Advertisers If Net Neutrality Gets Nixed?

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As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal TradeContinue reading »

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Data Isn’t Dead – Traditional Polling Is

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“AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising.  Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. PutContinue reading »

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