Data-Driven Political Spending: A Sea Change Or Tidal Wave?

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In a bizarre, unruly year for political advertising, an analysis of 2016 campaign, party and super PAC spending does reveal one consistent theme: the rise of targetable media. “It turned the page on what will happen in political spending moving forward, because targeted marketing absolutely replaced mass media,” said Kip Cassino, the executive VP ofContinue reading »

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Ad Industry Petitions FCC To Jettison Its Privacy Rules

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Advertising trade groups are seizing the political moment in a bid to dismantle the Federal Communications Commission’s recently passed broadband consumer privacy laws. With the commission on the cusp of a Republican majority – Chairman Tom Wheeler has said he’ll step down on inauguration day – the writing could be on the wall for the FCC’sContinue reading »

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YouTube Gained Political Ad Revenue This Year, ​But Lost Influence With Voters

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For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think the Google-owned video network remained the single largest platform for political video dollars (aside from TV networks), despite Facebook’s meteoric rise. “YouTube is the second most trafficked site in the US, so it played aContinue reading »

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What Does It Mean For Advertisers If Net Neutrality Gets Nixed?

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As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal TradeContinue reading »

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Data Isn’t Dead – Traditional Polling Is

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“AdExchanger Politics” is a recurring feature tracking developments in politics and digital advertising.  Today’s column is written by Ramez Karkar, director of data architecture at Mediavest | Spark. Political critics declared big data dead after nearly every major media poll had predicted Hillary Clinton to be the clear winner of the 2016 presidential election. PutContinue reading »

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