How Marketing Budgets Could Get Caught In The Crosshairs Of Trump’s Trade War

Trump’s trade war is a game of high-stakes chicken that could hit advertising investment – but it’s not clear how. Escalating tariffs will affect different industries differently, but if the cost of manufacturing goods rises, CFOs are likely to shave whatever looks like a cost center. Marketing often fits that bill. On the flip side,Continue reading »

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Facebook Political Controversies Prove Both Intractable And Manageable

It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment again as they did during the 2016 presidential election, said Nathaniel Gleicher, Facebook’s director of cybersecurity policy. Yet, despite the persistence of false news and misinformation on the platform and likely efforts by bad actorsContinue reading »

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Facebook And Twitter Offer New Political Ad Transparency Tools To Head Off Bad Actors

Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections, as the social platforms try to forestall the malicious electoral interference they enabled during the 2016 election. Facebook began archiving electoral and issue-based ads in May, so any ad by an active candidate or featuringContinue reading »

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Local Races Are Key To Retaking The House, But Attribution For Political Ads Is Still MIA

“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Ray Kingman, CEO at Semcasting. Borrell Associates predicts the 2018 election cycle will be an $8.5 billion “advertising bonanza.” Given the temperature of the electorate this figure is likely to grow. Unfortunately, fallout from the CambridgeContinue reading »

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Facebook’s Political Advertising Overhaul Comes To The US

Facebook introduced its political advertising archive and updated transparency policies to the US on Thursday after testing them in other countries, including Canada, Britain and Kenya. Moving forward, all electoral and issue-based ads on Facebook or Instagram will be archived and will have a “paid for by” disclaimer, which prevents political advertisers from promoting contentContinue reading »

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The FTC Isn’t A Ghost Town Anymore. What’s Next?

Federal Trade Commission (FTC) can finally take down its vacancy sign. More than a year into Trump’s presidency, five new commissioners were approved by the Senate late last week. The brand-new commission, comprising three Republicans and two Democrats, are tasked with tackling consumer protection and privacy at a time when consumers are more aware – andContinue reading »

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Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts

Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin allowing only authorized advertisers to run electoral ads, which explicitly advocate for or against an active political candidate. But that authorization will now apply to any advertisers who want to run “issue ads”Continue reading »

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Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizingContinue reading »

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Despite Its Mystique, Cambridge Analytica Didn’t Offer Advertisers Anything Special

Cambridge Analytica was notorious long before its controversial use of Facebook data became news. But even before it defected from Ted Cruz’s presidential campaign to Donald Trump’s in 2016, the company was angling for marketing dollars. In September of that year, it had about 25 Fortune 500 businesses in its funnel, AdExchanger was told atContinue reading »

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Political Targeting In A Post-Cookie World

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“AdExchanger Politics” is a recurring feature that tracks developments in politics and digital advertising.  Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Happy election season, everyone. I’ve got good news and bad news. The bad news is that many of those who enter the political advertising space rightContinue reading »

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