January 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters

2017 is likely considered the watershed moment for brands to take stands in their Super Bowl advertising. The most prominent example was 84 Lumber, a brand that made a bold statement about immigration, seemingly out of nowhere. Airbnb and Coca-Cola promoted diversity and unity, Audi went after the gender pay gap and Kia had a…
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