November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory

US TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall Street.

The post How Streamers Are Fighting The Plight Of Shrinking TV Ad Inventory appeared first on AdExchanger.

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