It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is...
Month: March 2024
New Zealand Media and Entertainment (NZME) has made another move to grow its regional reach, announcing it has purchased the...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
AUCKLAND, Today: Last Friday, for International Women’s Day, DDB Group Aotearoa launched the Phyllis Project, aiming to empower future female...
G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media...
For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party...
A new data solutions provider, Magnetic, has set out to address what it estimates to be as much as $...
Every marketer dreads bad reviews of their brand. Now with the rise of AI-powered chat programs like ChatGPT, Meta's Llama...
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions...