December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Is The Future Of Dynamic Creative Optimization (DCO)?

Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions. Then dynamic creative optimization (DCO) came along. Easily paired with programmatic advertising technology, it automatically creates, iterates on and optimizes personalized ads […]

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