November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Social Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or Flop?

Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and researching products to directly purchasing them. It integrates product showcases, in-platform brand pages and native checkout, all in one place. The obvious benefit to consumers is the uninterrupted social media…
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