SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’

In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When Twain read it, he is famously quoted as having remarked, “The reports of my death are greatly exaggerated.” Supply-side platforms can relate. Cutting to the quick The past decade has been tumultuous for SSPs. The […]

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