Stagecoach Joins Soberchella as Music Fests Amp Up Their Booze-Free Options

Stagecoach, the top-grossing country music festival in America–which may or may not get a visit from Beyonce this year–is breaking ground in the modern temperance movement by inking its first booze-free beverage partner for the upcoming three-day event near Los Angeles. The alliance between festival organizer AEG’s Goldenvoice and non-alcoholic bottle shop The New Bar…
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