November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AdExplainer: The Rise Of Ecommerce Ad Metrics

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]

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