Squarespace’s Hitch on the Ditch campaign bridges the Aussie-Kiwi divide

AUCKLAND, Yesterday: Squarespace has just hit the scene down under in Australia and New Zealand with a brand-new campaign. It’s big news because, apparently, Australia is quickly becoming one of Squarespace’s favorite spots.

They’ve cooked up a creative ad featuring a boat captain who launches Hitch on the Ditch for couples torn between Australia and New Zealand. It’s this inventive spirit Squarespace wants to ignite in everyone.

As spending spikes in January, Squarespace offers a savvy way for Aussies to boost their income amidst rising costs.

“Modern day entrepreneurs know that finding success doesn’t mean always coming up with a category-defining idea,” Alex Neilson hits the nail on the head. The campaign encourages looking closer to home for those golden opportunities, with Squarespace ready to bring those ideas to life.

“Modern day entrepreneurs know that finding success doesn’t mean always coming up with a category-defining idea.” – Alex Neilson

The campaign, set to hit TV, radio, and socials, showcases the creative prowess of Squarespace’s team.

“As we enter our third decade, this was a special campaign to work on, harnessing the talent of our in-house creative team,” Ben Hodgin shares. The unique dynamic between Aussies and Kiwis, full of camaraderie and playful rivalry, inspired the campaign.

“We decided to lean into that as the core of the idea and started by looking at the halfway point between the two countries. Or, neutral territory if you will. Turns out, it’s in the middle of the Tasman Sea.

“We asked ourselves, who would start a business here? Enter Captain Kev.” For anyone with a dream, Squarespace has the toolkit to make it stand out and succeed.

From domain registration to a beautiful online presence, Squarespace simplifies the path to success, making it easier than ever to launch your vision.

CREDITS

TV

Client / In-House Creative: Squarespace
Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
Senior Director, Creative: Gui Borchert
Senior Creative Manager: Ben Hodgin
Staff Copywriter: Adam Bailey
Staff Art Director: Bart Graziana
Brand Designer: Jaycee Masucci
Senior Motion Designer: Jon Sudarkasa
Senior Director, Creative Production & Operations: Erica Kung
Staff Producer: Marisa Wasser
Head of Business Affairs: Kiersten Bergstrom-Pavlik
Business Affairs Manager: Luke Richard
Staff Video Editor: Sarah Harvey
Senior Director, Creative & Brand Strategy: Nate Skinner
Brand & Creative Strategy Manager: Olivia Cohen
Social Media Strategist: Celeste Scott
VP, International & GTM: Jacqueline Gonzales
Director, International Marketing: Michael Stocks
Senior Marketing Manager: Alex Neilson

Production: Academy Films
Bulgaria Service Company: B2Y
Director: Gui Borchert
Director of Photography: Stuart Graham
Production Designer: Kristian Lekov
Line Producer: Megan Porche
Executive Producer: John Nguyen

Post: Blacksmith
Colorist: Mikey Penanich
VFX Supervisor: John Shirley
Online Artist: John Shirley, Louis Schacte
Compositor: Dylan Nett
Producer: Therese Mayer
Colour Producers: Adam Vevang, Dan Butler
Managing Director: Meghan Lang Bice

Music: Epidemic Sound
ES_Meet Me in Montmartre – The Fly Guy Five

Mix + Sound Design: Lime
Audio Mixer: Jeff Malen
Audio Assistant: Jeremy Nichols
Associate Producer: Cassie Underwood
Executive Producer: Susie Boyajan

About Squarespace
Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetise, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. For more information.

• squarespace.com