November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Paramount Hires a Bank to Explore the Sale of VidCon

Paramount Global has hired the bank Oaklins DeSilva+Phillips to explore the sale of VidCon, a live event franchise focused on the creator economy, according to a source familiar with the matter. The company is hoping to secure a strategic buyer for the experiential property rather than a private equity firm, according to the person. The…
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