The INCRMNTAL Way: Long Live Causation And Down With Correlation

Incrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t need to market itself. But there’s a reason for it, said CEO and co-founder Maor Sadra. Measuring the true impact of a marketing campaign, channel or tactic often reveals it’s not working – and some marketers […]

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