November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Office Cast Become the Masters of Small Business for AT&T

When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The Office’s Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business’s…
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