December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity

Forget ChatGPT. The search engines of 2024 that don’t use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen’s director of media and growth Jeff Lin at the Possible Miami advertising conference in Florida. “Make sure that you’re establishing the right success metrics,…
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