December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CMO Tenure at Largest U.S. Advertisers Gets Even Shorter

Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation’s 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That’s down from 40 months in 2022….
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