FEDERATION announces its first CSO

FEDERATION has today announced the appointment of its first Chief Strategy Officer, Dan Bye, following the recent promotion of Olly Walker-Boden to Managing Director, and creative leader Brad Collett joining as Chief Creative Officer.

Bye joins the agency’s leadership team after consulting to FEDERATION for the last year, following a two-year stint setting up his own personal passion project: a specialist bicycle shop with a focus on sustainability.

Bye has held previous roles with Orange, M&C Saatchi, Leo Burnett & OMD and the Clemenger Group.

Walker-Boden says, “There are very few people in Australasia with the strategy chops of Dan. We’ve now worked together on some major wins for both our clients and the agency. Villa Maria, the Co-Operative Bank, DoorDash and KiwiRail, to name a few.

“Dan’s proven himself over and over again as an indispensable strategy partner to our clients and has made a huge contribution already.’’

Sharon Henderson, CEO and founder of FEDERATION comments: ‘’Dan is one of our industry’s most talented strategy leaders with a unique background across global markets and brands, and leadership experience that spans a trifecta of client-side, media and creative agencies.

“We’ve had a great year already with Dan working across key projects, so it’s enormously exciting to have him officially on board as Chief Strategy Officer and overall head of strategy for FEDERATION.’’

Bye says the opportunity to join the agency came at exactly the right time for him: ‘’After taking some time to focus on setting-up a business and indulge a lifelong passion and having previously worked in large internationally run groups, alignment with FEDERATION’s values as an independent agency with its commitment to strategic leadership and sustainability were hugely important to me.

“I’ve enjoyed getting to know the team and have experienced first-hand how the FEDERATION model is genuinely different. There’s an unwavering focus on the business of our client’s business, facilitating creative problem-solving through client partnership and an innovation mindset that unlocks growth to overachieve against business goals and financial targets.“

The agency’s new leadership team plans to strengthen its presence in both Auckland and Wellington, while continuing to support key clients in the Australian market.

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