Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year’s game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled “The Future of Soda Is Now,” included a 60-second spot created by agency Virtue…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion