Cannabis Clinic lights up 420 Day with debut billboards

AUCKLAND, Today: The Cannabis Clinic, New Zealand’s premier healthcare provider dedicated to pioneering advancements in plant-based medicine, proudly announces the launch of its first-ever 420 Day nationwide billboards. 

These bold visual statements symbolise the Clinic’s commitment to destigmatising medicinal cannabis and championing accessible healthcare solutions nationwide.

420 Day, occurring annually on April 20th, is an unofficial holiday originating in California. The tradition dates back to the 1970s when a group of friends would gather to enjoy cannabis at 4:20 pm each day, adopting the number ‘420’ as their code. 

Today, people around the world celebrate all things cannabis on what’s often referred to as the ‘unofficial cannabis holiday’.

Since its inception in 2019, The Cannabis Clinic has been at the forefront of revolutionising healthcare in New Zealand. Co-founded by Dr. Waseem Alzaher and Lisa Peterson, the Clinic has offered expert consultations and personalised treatment plans to over 30,000 Kiwis seeking to enhance their well-being.

“The Cannabis Clinic’s ‘420 Day’ billboards serve as a tongue-in-cheek approach as our head office is based off state highway exit 420 in Takapuna, Auckland.”

Dr. Alzaher shares insights into the inspiration behind the 420 Day billboards: “The Cannabis Clinic’s 420 Day billboards serve as a tongue-in-cheek approach as our head office is based off state highway exit 420 in Takapuna, Auckland. And no, the building wasn’t strategically purchased because of this; it was a serendipitous event that makes new staff members and clients have a chuckle.”

He further explains, “‘420’ is generally a recreational term; a lot of people who use cannabis medically find that legal access is a relief for them. We bridge the gap for those who are doing things illegally for the right reasons.

“The Cannabis Clinic has a pivotal role in reshaping New Zealand’s healthcare landscape. We are breaking down barriers of stigmatisation. Our dedication is to provide quality care to our patients but also highlight the significant strides we’re making in advancing medicinal cannabis accessibility across the nation,” Dr. Alzaher states.

The Cannabis Clinic, with clinics in Auckland, Nelson, and Hawkes Bay, plus telehealth, serves patients nationwide, offering comprehensive care and fostering holistic well-being.