November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings

Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix’s leaders explained exactly what to expect. Typically, upfront week presenters are somewhat clandestine about the contents of their presentations ahead of the annual advertising event; however, Netflix co-CEO…
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