Cheuk Chiang joins Bastion as agency eyes major growth

AUCKLAND, Wednesday: Bastion has brought on Cheuk Chiang as their new CEO for Australia and New Zealand, aiming to drive substantial growth within the agency.

Chiang brings extensive experience in innovation and leadership across creative, media, data, and technology sectors. He’ll oversee business expansion and manage operations and P&L for Bastion’s ANZ business.

Jack Watts, CEO of Bastion Group, is thrilled about the new leadership. “We’ve been in business almost 15 years and it’s a thrill to bring in someone of Cheuk’s calibre to lead our business across ANZ. It’s a testament to the quality of our people, the trust our clients place in our abilities and the fearless approach we have taken to building this agency over the years,” said Watts.

“After spending time with Bastion’s key leaders, talent, and clients, I was super impressed with the strength and depth of Bastion’s capabilities.”

Watts further highlighted the agency’s scale and its strategic needs. “We’ve got 300+ people across 7 offices in ANZ and it’s critical now that we have someone leading the business working day in day out to solve our clients’ biggest problems,” he added.

Chiang is equally optimistic about his new role at Bastion. “After spending time with Bastion’s key leaders, talent, and clients, I was super impressed with the strength and depth of Bastion’s capabilities.

“In a world where clients are struggling to survive and thrive against challenging market forces, they need help to not only better compete but also gain competitive advantage,” Chiang commented.

The appointment marks a major stride in Bastion’s strategic plans, including further expansion in areas such as media, AI, digital consulting, and customer experience. Bastion’s growth has been significant, with recent expansions including the acquisition of digital agency AnalogFolk, bolstering its status as a top independent agency in the region.