Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for...
Month: April 2024
It may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Other than sporadic enforcement...
Kiwi brand-tracking startup Tracksuit has bolstered its senior marketing team with the appointments of Sam Sherson as Head of Digital...
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock...
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront...
Digital advertising has continued to grow despite tough economic conditions, according to industry body IAB New Zealand’s latest Digital Advertising...
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company...
Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations....
AUCKLAND, Today: It’s all set for an epic journey with the ‘super delivery’ service from Britomart Station to Eden Park....
Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking...