Spotify’s latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi. “We wanted…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Air New Zealand wins March Kantar Ad Impact Award
Tegel gets heads bobbing with dentsu Aotearoa
Kentucky Derby Horse or Ad Agency: Volume VII