December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

News Orgs Are Done Begging For Ad Dollars

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. And as a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms […]

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