November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Kentucky Derby Rode Style and Social Media to Gen Z Success

For an event that is 150 years old, the Kentucky Derby has made a lot of young fans in recent years. Beyond the Derby’s layers of tradition that include bourbon-soaked mint juleps, big hats, bugling and blankets of roses, there is a growing audience that is seeing and interacting with sports marketing far differently than…
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