CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […]
The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.
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