AUSTRALIA, Today: GroupM has just brought Marc Lomas on board as Managing Director to supercharge their Commerce and Retail Media operations in Australia and New Zealand. He’ll be working alongside the teams at EssenceMediacom, Mindshare, and Wavemaker.
With over 20 years in the biz, Lomas has a hefty resume, including a significant stint at Amazon Ads in both New York and Australia. Before Amazon, he was shaping the programmatic scene at IPG Mediabrands.
As retail media’s global market hits a whopping $ 120 billion, Australia’s own market is on track to approach $ 1 billion in 2024. GroupM is ramping up with strategy, activation, and tech tools that blend global scale with local smarts.
After consulting with GroupM to craft a cutting-edge approach, Lomas is stepping in full-time to meld Commerce and Retail Media into GroupM’s core offerings. They’re even adding new specialist roles under his leadership.
“I’m thrilled to join GroupM to continue and expand its Commerce capabilities. The evolving landscape of commerce and retail media demands constant innovation, and GroupM’s dedication to this evolution is truly impressive.” – Marc Lomas
Aimee Buchanan, CEO of GroupM Australia and New Zealand, is stoked about the focus on commerce. “Commerce is a massive growth area and key strategic area of focus for us. We are investing in building out this critical specialist capability to support our clients on their commerce ambitions and navigating the rapidly evolving landscape.
“Marc is an incredible talent in this space, with unmatched global and local expertise. He brings a unique blend of agency and platform experience that will enable us to elevate our strategic capability, whilst also connecting into the vitally importance media ecosystem.”
Marc Lomas is just as excited. “I’m thrilled to join GroupM to continue and expand its Commerce capabilities. The evolving landscape of commerce and retail media demands constant innovation, and GroupM’s dedication to this evolution is truly impressive.
“I’m excited to build upon the team’s strong foundation and deliver transformative solutions that help our clients navigate a rapidly changing landscape and shape the next era of media and commerce.”
Lomas will be a key player on the GroupM Executive Committee, working closely with leaders from Nexus and Acceleration, and reporting directly to CEO Aimee Buchanan.
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