MILKRUN goes the extra smile

AUCKLAND, Today: You’ve likely seen MILKRUN’s bright blue logo zooming by on buses or popping up on billboards. Maybe you’ve even tapped around on their app. Well, now MILKRUN is making waves in New Zealand with their first TVC!

After perfecting their speedy grocery delivery app in Australia, MILKRUN has expanded to Aotearoa. They’re ready to fill the fridges and pantries of Kiwis craving hassle-free shopping.

“The concept perfectly captures the ease of MILKRUN, focusing on an exaggerated yet relatable situation that occurs in many households.”

The commercial, crafted by Eyes and Ears, aims to charm. It features The Busy Family, showing how a simple grocery run can be a logistical headache—unless you’re using MILKRUN, that is.

“The concept perfectly captures the ease of MILKRUN, focusing on an exaggerated yet relatable situation that occurs in many households. This campaign supports our mission of MILKRUN becoming a household name for all Kiwis.” said Jamie Gagliardi, MILKRUN’s Head of Marketing, Growth at NZ.

Directed by Calvin Sang, the ad caters to audiences in both New Zealand and Australia. With MILKRUN now in 9 major New Zealand locales, offering over 10,000 products at a tap, their reach—and their inventory—are only getting bigger.

CREDITS

Production Company: Eyes and Ears
Director: Calvin Sang
Producer: Sophia Seaton
Production Assist: Joshua Aschebrock
DOP: Clayton Carpinter
1st AC: Andy Lau
Gaffer: Pablo Stevenson
Best Boy: Craig Macdonald
Sound Recordist: John McNicholas
Art Director: Paul Irving
Art Assistant: Hayley Roberston
Wardrobe Stylist: Clementine Cracroft-Wilson
Hair & Makeup Artist: Asrita Singh
Unit Manager: Billy Gibson
Location Manager: Rich Phillips
Editor: Lee Parker-Stapleton
Colour Grade: Mike Carpinter
Sound Mix: Robert Farrell

CLIENT: MILKRUN
Head of Marketing, Growth & NZ: Jamie Gagliardi
Marketing Specialist: Sophie Ly
Script Writer: Simon Friedlander