Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […]
The post Why Ad Tech Is The New Change Management For Retailers appeared first on AdExchanger.
More Stories
North Carolina Anchor Leaves Local TV to Work for State Treasurer
WhyHunger is the Non-Profit Partner of Cannes Young Lions
How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround