December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Marketers Use Attention Measurement in CTV Strategies

As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there’s an appetite for this newer measurement. Using attention metrics in CTV is still nascent, and…
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