Visa launches summer in Paris with Post Malone at Le Louvre

PARIS, Today: Visa, a global leader in digital payments, is merging music, art, and culture with Visa Live at the Louvre. Post Malone will headline this unique show, featuring stars from around the globe.

This first-of-its-kind performance will happen on May 28, 2024, at 7:30 PM local time. It’s the first global IRL concert streamed exclusively on Roblox at 9 PM local time (3 PM EDT), 7 AM NZST on May 29.

“Visa Live at the Louvre is an event of many firsts,” says Frank Cooper, CMO of Visa. “It’s Visa’s first major summer activation in Paris, the first concert at Cour Carrée, and the first global concert streamed on Roblox.”

“It’s Visa’s first major summer activation in Paris, the first concert at Cour Carrée, and the first global concert streamed on Roblox.” – Frank Cooper

He adds, “Post Malone’s live performance at Musée du Louvre and on Roblox provides fans with a unique experience of music, art, and technology.”

As summer kicks off in Paris, Visa aims to propel arts, music, and culture forward, embracing inclusivity every step of the way.

Headliner Post Malone, a 9x RIAA diamond-certified and GRAMMY® Award-nominated artist, is celebrated for blending different music styles.

Starting in early May, residents of Metropolitan France can enter an online lottery for tickets. Fans worldwide can join via Roblox.

• More info here: visa.com/LiveatleLouvre