November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Mobile’s Focus On Performance Helps It Avoid The MFA Problem

Much has been said and written in recent months on the made-for-advertising (MFA) phenomenon, or the diversion of ad dollars from legitimate publishers to sites that exist purely to sell ads at a higher cost than the traffic they acquire.  We know MFAs are a big problem on the open web. But what about mobile, […]

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